LET THE COUNTDOWN BEGIN…THE BUSY SEASON IS FAST APPROACHING
Wednesday, March 31, 2010
Are you ready? From Memorial Day to Labor Day, shop owners know that summertime can bring a steady stream of customers. For some it can be quite stressful. For the unprepared, it can be downright frightening. Before you experience your summer rush, review the following plan we've already laid out for you, plus some new busy season tips and be sure take advantage of our "Busy Season Bases" Promotion to maximize productivity and minimize headaches.
CHECK LIST:
Stock Up. You inventoried in March, now you know what you need. Go ahead and stock up.
Busy Season Tip: Purchase necessities now, bases, supplies, flavors, etc. Also, stock up on other necessities such as PreGel Fibraplus, PreGel Piucremoso, PreGel Vellutina® (Sorbitol Paste). Need help on deciding which PreGel necessities you will need this busy season, your Regional Sales Representative will be more than happy to help. Call them today!
Advertise your site for free. Make sure you've listed you shop and Web site on www.WhyGelato.com. WhyGelato.com gives businesses serving gelato all over the country the opportunity to list their establishment FOR FREE - so that gelato lovers everywhere can find their local shops.
Busy Season Tip: Promote your upcoming summer gelato events and current gelato news all through WhyGelato.com. Let us know about festivals and other regional gelato events your shop will be attending and/or participating in as well. Email us at events@whygelato.com to have your event listed on WhyGelato.com and we will be sure to get it up as soon as possible.
Staff Up. Train the new staff well before the season begins. Be sure to schedule enough employees during peak periods. As the number of people who walk in goes up, it is important these new customers don't take all of your attention away from the regular customers.
Busy Season Tip: Be sure to read this month's View From The Tree (Spring 2010 issue) article featured in our HR Corner: Easy Steps to Interviewing Potential Hires, highlighting the right tools and knowledge, so you can be assured you are asking the right questions and appropriately assessing a candidates qualifications for the job.
(Note: Views from the Tree is only available to PreGel customers and partners. If you are currently a customer, you will be receiving a complimentary issue in the mail around the first of April. If you have any questions, would like to update your mailing address or remove yourself from the mailing list, please send an email to marketing@pregelamerica.com.)
Also, be sure to read the feature article titled, Organizing and Managing Seasonal Employees coming in our April monthly eNewsletter. It's a must read for all store owners before the busy season arrives. Not receiving our free monthly eNewsletter? Sign-up now
PreGel wishes you a wonderful and successful busy season!
