TENERO, A CONCEPT REDEFINING SOFT SERVE
Tuesday, January 26, 2010
Combining American's love for soft serve with healthy, new flavors, Tenero is the dessert industry's newest and affordable trend this year
Tenero is the next generation of soft serve products reinventing the frozen dessert experience for both consumers and operators across the United States. Encompassing both ready-to-use and more customizable products and recipes for frozen yogurt, gelato, sorbetto and ice cream, Tenero is a new, healthy and gourmet solution to the time-treasured classic of soft serve.
The concept of Tenero was developed by the U.S. subsidiary of the world's largest specialty dessert ingredient manufacturer, PreGel AMERICA. After years of working with different customers and surveying the market, PreGel found a need to evolve the existing soft serve options out there into a new class of frozen desserts that could provide a greater variety, simplicity and profitability to businesses.
The variety of products and flavors for Tenero are as exciting as they are healthy. Options such as dairy-free, kosher, low calorie and sugar-free allow for the foodservice operators to accommodate specific health needs while traditional to extreme and trendy flavors such as pomegranate and cheesecake, entice a number of palates.
But, perhaps the most compelling part of Tenero is that it promises a return on investment - which in our recent economy and for a foodservice operator, is easier said than done. The unique line of products requires only a soft serve machine and has low overhead due to the simplicity of the product preparation. According to PreGel, the average cost per 4 ounces of Tenero soft serve products is $0.28, and the standard minimum retail price is $1.52 with no toppings, resulting in a very low food cost of 19%.
PreGel CANADA recently began pushing this new concept, and truly believes that it will continue to grow and evolve because of its simple yet epicurean approach.
"Soft serve is already a hit in the U.S. All we at PreGel are doing, is showing businesses how they can utilize the demand to their advantage and bring something even better to the table," said Jillian Hillard, marketing manager, PreGel AMERICA. "Healthy, new twists on traditional desserts is a big trend, and Tenero is just that for the soft serve world."
